If you haven’t tried this Vietnamese - Korean Pho DON’T READ This.

Still here?

That means you're either curious what Vietnamese-Korean pho is, or you've already tried it and want to know why it tastes so good.

Either way, this is the dish that's kept Pho Heaven operating since 2014.

Let me show you why.

Did you know that 60% of restaurants don't make it past the first year, and 80% close within five years?

Those numbers come from industry research.

"60% of these businesses do not make it past the first year and 80% go under in five years, which is 10% above the normal business failure rate.” https://www.eposnow.com/nz/resources/why-do-so-many-hospitality-businesses-fail/

But Pho Heaven has been here for 11 years.

Not just surviving.

Thriving.

The reason?

Vietnamese-Korean fusion jjamppong-style pho.

It is loved even by the local Koreans themselves that they keep coming back for more. The reviews says everything!

If you're Korean, you already know what jjamppong is. If you're not, here's what you need to know.

Jjamppong is Korea's spicy seafood noodle soup. Think intense wok char, deep chili heat, and rich broth. It's so beloved in Korea that it inspired instant ramyeon versions.

Like the spicy noodles you see in Netflix shows like "KPop Demon Hunters".

Originally created by Chinese immigrants in Korea who combined pork and chicken bone broth with seafood and Korean gochugaru (chili flakes). Jjamppong became a Korean staple.

Most Koreans eat it regularly.

It's comfort food with fire.

Why Ours Is Different?

You're probably thinking,

"Sure, jjamppong sounds good, but why would your Vietnamese-Korean version be any special?"

Fair question.

Here's the difference.

Traditional Korean jjamppong uses a heavy base; pork and chicken bones simmered for hours, rich with oil, and intensely thick.

We start with Vietnamese pho technique instead.

Light chicken broth with cinnamon, and charred onion.

Clear, aromatic, and clean.

Then we add Korean fire on top.

Vietnamese foundation:

1. Clear chicken broth base (pho ga technique)

2. Vietnamese cinnamon and black pepper (the pairing we explained in our spice science blog here)

Korean intensity layered on top:

1. Wok-fired at extreme heat with vegetables and seafood

2. Korean gochugaru (chili flakes) for that signature jjamppong heat.

3. Wok hei (the smoky flavor from high-heat cooking)

   
   

We're not replacing jjamppong.

We're offering a lighter version that you can eat more often.

What you'll taste

1. Warm Vietnamese cinnamon sweetness upfront.

2. Refreshing black pepper heat building.

3. Deep seafood umami underneath.

4. Korean gochugaru spice layered on top along with wok hei.

   
   

Four distinct stages. One bowl.

Traditional jjamppong is rich enough that you eat it maybe once a week.

This version? Our customers come back two times a week.

Some more.

That's the difference a lighter base makes.

Where to find us

We're confident enough in this dish to back it.

If you order our Vietnamese-Korean jjamppong and genuinely don't enjoy it, we'll refund your money. Just let us know at the counter.

No complicated process. No fine print.

We've been making this for 11 years. We know it works.

📍 Pho Heaven

Shop L11,

19 Maki Street, Auckland

Westgate Shopping

Order online: https://phoheavenvietnameserestaurant.mobi2go.com/#/menu

Pickup/Dine-in: 15% off with code FIRST15

For Uber Eats Delievery: Enjoy a discounted price of $18.40

Place a 5 star review and recieve a $6 coupon (here)